Cabo Verde Email List Getting their satisfaction before and after the purchase can cause them to buy more times, become loyal customers and even become brand ambassadors (the next challenge). There are many online marketing strategies to build customer loyalty .

So the work of inbound marketing does not end when the user makes the purchase: afterwards.

Increase the engagement between brand and client, and make them continue to be interested in you. But how to achieve customer loyalty through lead nurturing?

Building customer loyalty: what does it mean and why is it so important?

In its most exact definition, aims to achieve,  through various marketing and sales strategies,  that the consumer who has previously acquired.   any of our products or services continues to buy from us and becomes   regular customer.

Considering what customer loyalty is,   it is clear that this action is a valuable source of attracting more sales for several reasons:

• Turning these current customers into repeat customers.
• Getting current customers of a product category to end up buying .
• Email marketing is a channel that companies have been  using for a long time and now there are many users who flee from everything that comes from a company in their inboxes.  For this technique to have the same effect as before,

Advantages of getting loyal customers to our company

Although it seems mobi lelead an obvious aspect, it is very important and,  in addition,  it costs up to five times less to retain a customer who has already bought from you than to attract a new one .

These are the main advantages:

• Profitability: increased sales, a loyal customer buys more.
• Lower spending on conversion tactics
• From loyal customers we have very valuable information that our competitors do not know,
• which puts us in an advantageous situation.
• Get positive reviews or opinions that help you get more customers. If the customer is satisfied, they will share their experience on social networks and friends

As you can see, customer loyalty is essential to ensure the survival of a business and maintain profitability.