| Mobile Lead

eCPM vs CPM for Publishers

From a publisher’s perspective, this model is gaining popularity for Publishers because it provides a steady source of revenue. By […]

CPM is more suitable for advertisers than CPC or CPA in the following scenarios: Brand Awareness Campaigns When advertising networks visibility

Impressions are a fairly broad metric, and it’s not always possible to fully understand how they correlate with actual user

CPC: If your audience is click-friendly of three models and engaged, you can feel rewarded. This model is considered medium risk

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