El Palladio de Pierrot stars in a campaign with elements of magic to promote its Palace Nights and its production is quite outstanding. With a set of lights and digital screens, Things Disappear artists make an impeccable execution in their new videos, which are interactive with their customers, by placing them at the physical point of sale by means of a QR that must be scanned.
In addition to this, its e-commerce portal has been renewed and its effectiveness increased, which in the end is reflected in higher sales for the company Romania Email Address. However, it seems that their weak points are not those, not their e-commerce, or their advertising, but their customer service, at least they express it in social networks, where the campaign has played against them.
Before the launch of various spots on its official Facebook profile, El Palladio de Pierrot posted:
“Magic or illusion? Both? Things Disappear This show will make you doubt reality but never magic. We are waiting for you at Salaciousness! ”
This is his clever campaign for Palace Nights.
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But the responses were the negative part that the company’s customer service exhibits, as they left messages about refunds that have not reached them and highlighted that “the best magic trick they perform is to disappear the products.”
The Palladio de Pierrot has received complaints, but it has joined the conciliates program of the Federal Consumer Prosecutor’s Office since December 2019, and to date there is 95 percent attention to customer complaints via conciliation through said program.
But sometimes it is not enough, so the company has an uphill task to solve with its customers.
The Iron Palace and its competition
Recently, the firm shared with Mercator that the health emergency facing Mexico and the whole world “has represented a huge adaptation challenge that recently resulted in a saturation of logistics channels, we have already taken important measures that bring us closer to complying again with our daily goal of offering the best experiences on any platform ”.
And it should be noted that the company is not among the e-commerce stores with the highest number of complaints, unlike its competition Liverpool, whose numerous failed deliveries were captured on the firm’s social networks, making consumers realize that it was a constant to receive damaged, changed or flat items not to receive them for months.
During these contingency months, they increased their deliveries to 400 percent in volume, something planned to happen in years, not a few months, so they were overwhelmed. Furthermore, online sales grew 5.1 times; new digital customers mobile lead increase 6.8 times; visits to your website are 2.3 times higher than the previous year; the average ticket conversion rate doubled.
But being ineffective, at the end of June, more than 100 consumers filed a collective complaint, under the support of Tex-Check, before the Federal Consumer Prosecutor’s Office (Proffer) against Liverpool, Carol Shop and Suborns for non-compliance with dates. delivery of your online orders, cancellations without consent, delays in refunds and poor effectiveness of customer services.