Distributing the content of the brand or company by email is a great idea to ensure that these materials have visibility and achieve their objective, however, when it comes to distribution, either through this or another channel, it is important that marketers do not lose sight of the fact that there are metrics that they must follow as they will help them to know the performance their efforts are receiving. If as a marketing manager of a company you are using the mail to send the content, it is important that you always take into account the metrics that we highlight below.
According to Business 2 Community, if you are distributing the content of a brand or company from email, and you want to measure progress, these are the metrics that marketers should not lose sight of:
Subscriber increase
While it might not seem powerless to keep track of email list subscriber growth, this is an indicator of many things. For example, if a stable increase in subscribers is being detected, that means that conversions are being generated in the newsletter Cyprus Email Addresses registration forms that are in spaces such as the website. This also shows that the content that is created is attractive enough that visitors want to read and stay subscribed.
Unsubscribes or cancellations
Knowing who unsubscribes from the mailing list that is receiving the content and when they do so represents important insight for the efforts that are underway. For example, if there were some casualties after a specific newsletter, you can examine why this may have happened. Could it be that the content was not relevant enough or was there professionalization elements missing? Subject line failed? These are all questions that must be tried to answer. Tracking this trend over time will go a long way toward finding future content that will be truly effective in emails.
Open rate
The openings of the content in the email is a data that is influenced by the subject lines that accompany the messages. Best practices should be used if you mobile lead have trouble creating engaging and relevant subject lines. Addressing this particular aspect can increase the open rate, which makes emails more important compared to previous shipments.
Having these metrics to watch over time can provide insights. A / B testing of different subject lines can inform which ones will possibly perform the best.
Click rate
Finally, consider that a high click-through rate or CTR means that those who interacted with the emails considered the content to be clickable. When analyzing this you have to see which clicks worked best and why. Was it perhaps the call to action? Was the graphic embedded in the newsletter? The answers to these questions can lead to improved content for the next sending of messages via email.