Croce is having great success with its recent celebrity-led strategies, who have even seen its shares skyrocket in the stock market. But when it comes to footwear, for adidas no brand should shine more than it.
Justin Bier recently revealed a photo in which it appears as if his Croce were designed in a bright orange and featured custom Palestine Email List Jibbing elements, which saw him achieve a definite 11 percent increase, trading at a high of $ 47.81 on October 1 ..
But before that he caught the world’s attention with a special edition out of print, by Bad Bunny. The reggae ton artist exceeded all expectations by accompanying a special edition of glow-in-the-dark clogs with millionaire sales in minutes.
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The world realized that Cross are in fashion again and adidas cannot let their sneakers take a back seat. Apparently the sports brand cannot see the clog brand happy because it is immediately pouncing for its profits.
Just when the slip-on craze was thought to be over, adidas enters the clog game with its new variant called dilettante.
They are supposed to be inspired by adidas sneakers, but they really do look more like Crocs clogs, amid the need for millions to be home in a “loose and casual environment”.
The adidas ones have a synthetic upper, but with contoured EVA insoles for comfort and synthetic soles to boot. Beside them they place the Three Stripes insignia in “Core Black” and medial to the clogs that arrive in a predominantly “Cloud White” color.
The dilettante clogs are the latest slip- on shoes to hit the market, available on the adidas website for $ 45 a pair. Meanwhile, Nike, adidas’ direct rival, recently unveiled a luxury model with Virgil Abloh, the Off-White x Nike Air Force 1 Mo MA.
Croce on the rise vs adidas on the way
Croce was able to adapt and stimulate a 52.4 percent growth in e-commerce revenue in the second quarter, growth that was also driven by store closures and an increase in consumer desire for sport and circumstance. of the contingency.
However, along with all this, its marketing has been impeccable, for example attracting doctors and health personnel as its main mobile lead client, but extending that to the new generations with infallible celebrities. This is how clogs are again in fashion and with a lot of style.
Meanwhile, adidas posted an operating loss of 333 million euros, worse than the 290 million euros expected by analysts, while its sales fell 35 percent to 3,579 million euros, somewhat better than consensus forecasts.
Losses include 250 million euros, mainly due to an increase in inventories and bad debt subsidies, as well as the deterioration of retail stores due to the contingency. However, I have expects a material improvement in third-quarter sales, as I have expects no new major closings. According to the firm, there would be an operating profit of between 600 million euros and 700 million euros in the period.
