Some of you didn’t even know about it, but sometime last year, We Work changed its name, as no one told them like that, they did them again. Some are learning that We Work stopped being called that to be The We Company. The re branding was so terrible that nobody identified them, so they go back to their origins. The company wasted millions of dollars on a change that didn’t last a year.
We Work has been one of the companies most affected by the contingency. Even though the authorities’ indication was to close businesses Portugal Email Address that were not “vital” to society, keeping supermarkets or pharmacies open, to name a few, the company decided to leave its buildings open and became controversial in the United States.
Its reputation as a brand that puts the health of its workers at risk has spread throughout all the regions in which it operates. In addition to this compilation, its members began to seclude themselves and their offices were left almost empty, presenting great losses.
According to the AP, Japan’s Softback, one of the biggest brands backing the We Work project, decided to pull out of a $ 3 billion deal. At the time, the technology company had proposed to buy shares valued at that amount from its ally, helping its financial crisis and gaining greater control over it.
However, We Work is past the worst and can finally focus on correcting the terrible reasoning it did. The We Company, which was once known as We Work, will change its brand back to We Work, according to Reuters.
During January 2019, We Work announced a re branding, to become The We Company, which was to reflect that We Work was just one of three lines of business. The other two were We Live, a communal apartment space, and We Grow, for elementary schools, a private project by Rebekah Pal trow Humane, We Work co-founder, Wyeth’s cousin and Adam’s wife.
.It is part of a larger calculus, as the company acknowledges that it is in the real estate business and, somehow, nebulously, “technology.”
We Work logo. Credit: Alejandro Chavez
“We want to be strategic. We want to be innovative. We want to be shocking. We want to be We Work, ”wrote the new CEO of the old and future We Work, San deep Maharani, in the memo obtained by Reuters.
Unless the last thousand years of pandemic have rendered him amnesiac in some way, he may recall that The We Company submitted documents to be made public in 2019 and they laughed so hard that its founder and CEO Adam Humane had to resign mobile lead. In addition, the IPO was canceled. But before all that, in January 2019, the company was known as We Work, occupying the most office real estate of any private company in Manhattan.
In order not to make the issue more complicated, they wasted millions of dollars in the name change, but it did not work, almost everyone kept calling the company, We Work, and finally they have decided that they lost time and money because it was time they will be the ones originally were.