It is enough to mention that small and medium-sized enterprises (SMEs) are the main generators of employment and economic productivity of the Gross Domestic Product (GDP) to understand their relevance for Mexico.
The Mexican nation has some 4.1 million business units registered in the sector of micro, small and medium-sized enterprises (Mistypes), according to data from Oman Email Database the National Institute of Statistics and Geography (INEGI) and they generate 7 out of 10 jobs.
While one of the biggest obstacles they have faced in recent years is surviving beyond a year of operation, now there is a much stronger challenge ahead: the health crisis. The 66 percent of them had a decrease in revenue, compared with a previous year and registered further, the 30 percent expected to have cash flow difficulties. Although, 58 percent remain optimistic.
M-commerce… The future of shopping in Mexico?
In the end, it has diminished them but they have resisted at least 6 out of 10. According to an investigation carried out by Facebook and the OECD, 61 percent of SMEs in Mexico have kept their operations active during the era of contingency.
But in the midst of the e-commerce boom, each one must play a perfect role in order to survive, electronic commerce is key for all industries and the best opportunity in this new era full of challenges and uncertainty.
To be precise, according to the Mexican Association for Online Sales (AMVO), for 3 out of 10 small and medium-sized companies in the country, online marketing operations could represent up to 31 percent of their total sales.
In fact, 6 out of 10 have some form of online sales and under this scenario they have managed to get ahead, rushed by functional processes that would take years to execute perfectly, but in the face of the rush they have been functional, although perfectible .
From Pay U they reinforce this position, because during the first seven months of the year online shoppers increased, before businesses that went from having 5.1 million monthly buyers on average, to a total of 8.9 million in July.
The letter of SMEs
In this sense, an option arises that seems to be the simplest way and the card that can be played in the face of the accelerated growth of e-commerce: apps. It seems like a simple issue but it is not, although the figures clarify this picture.
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According to the report “The State of Shopping Apps Marketing”, by Apps Flyer, Mexico is the ninth country with the most mobile lead installations of e-commerce applications worldwide. That is, digital users are giving a key piece of information: they are trusting e-commerce apps in the country and SMEs could make the most of that.
Between April and June, these apps nationwide increased 90 percent in use and 20 percent in revenue due to contingency and non-essential business closings.
In addition, this season could be even more powerful for those who take advantage of this letter, since the Good End is coming and its central focus will be on electronic commerce, so it would boost the download of this type of apps even more. Temp orality definitely leaves very high expectations.
Businesses expected to 4 in 10 have a growth of at the least 50 percent in its online sales channel and affiliates ammo expect online sales represent about the 30 percent of total sales during this season discounts
