After a successful pre-sale on November 30, J Alvin continues to surprise in sales with the Air Jordan 1 tennis shoes, although the official launch of the shoes is this Tuesday, December 8, yesterday they were available for a few hours on the Nike page and they sold out soon after.
The shoes are the result of the alliance between the Colombian singer, who recently won a record for being the artist with the most nominations at the 2020 Latin Grammy, and the Jordan Brand, this being the first collaboration between a Latino and the American Estonia Email Address company. It seems that the business has been one of the best ideas of both brands in a long time.
J Alvin’s Jordan are the shoes he first wore during this year’s Super Bowl halftime presentation, a definite boost.
As they were being registered as sold out, the silhouettes began to appear in other virtual online sales stores at prices that exceed 200 percent of the original cost and this has the theme in trends, with users on social networks who can not believe that have skyrocketed in price.
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The resellers began to trade independently, they had an approximate price of 4 thousand Mexican pesos, now they are reaching prices that exceed 10 thousand or even 14 thousand pesos in sites like Stock and Mercado.
And although Nike could launch another batch, the risk that resellers will take advantage of them could still be maintained, as they have done with other products and as they could with other launches such as the future Adidas of Bad Bunny mobile lead. In some places, auctions are even being carried out for these tennis shoes, which could reach figures that double or triple the original value of the silhouettes.
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In networks they are denouncing the issue and alerting Nike and J Calvin not to allow this situation, but there is little that brands can do against resellers.
Selling tennis has become a millionaire business and especially with special editions that involve influential figures. The worldwide sneaker market is forecast to reach a value of $ 97.8 billion by 2024.