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HubSpot Custom Objects: What are They and Why are they Important to your Business

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HubSpot Custom Objects: What are They and Why are they Important to your Business

We know that from theory to practice there is a world and, Cambodia Email Address despite the fact that we have a large volume of information about our leads and contacts, we must know how to store and manage it with the most suitable tools. That’s why custom objects can get us out of more than one trouble to store and manage all your data in HubSpot.

To understand how custom objects work in HubSpot, you first need to understand what objects are in HubSpot and how they relate to custom properties and properties.

If we are working with HubSpot, one of the recent concepts they have incorporated is custom objects. In HubSpot they play a fundamental role in being able to implement our inbound marketing strategies with ease.

Learn about HubSpot Custom Objects and find out how they can help you improve your website conversions.

How do HubSpot custom objects work? Examples

The simplest way to think of HubSpot objects is as a set of properties that share the same “owner”. For example, one object is the “Contacts”. Each contact will therefore have a series of properties associated with it: name, surname, telephone number, address, age, country, etc.

The standard objects in HubSpot are contacts, companies, deals, and tickets.

  • Contact objects store information related to a specific person.
  • Those of “companies” do the same about a company or organization. The usual thing is to associate this object with multiple contacts until it represents its organizational structure. In fact, the most common associations or relationships established between HubSpot objects are company-employees.
  • Business is often a sales opportunity for a contact or company. This information is obtained through the pipelines. Thus, these may contain properties such as business closing date, business owner, total amount negotiated, associated products, business status, etc.
  • Tickets, that is, requests that users make for help, such as the technical support that the company provides to its customers. The properties that can be assigned to these objects will be ticket status, priority of attention, ticket manager, etc.
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The last two, deals and tickets, are related to the HubSpot Sales Hub and the Service Hub, respectively.

Custom Objects for online courses and their teachers

Imagine that you are a university. You will have different courses to teach, each one will be given in a different class or center, with their respective teachers, students, etc.

How to link all this information to the HubSpot CRM to successfully develop our online marketing campaigns?

It would be very difficult and virtually impossible to bring all of those attributes into HubSpot as custom properties. This is where custom items come to the rescue.

In this example, the ideal would be to create an object called “Courses”. In turn, these courses would have their corresponding properties, that is, associate professors, campus where they are taught, etc. Well, one of the actions that we could do would be to associate the students (who will be part of the contacts object) with the courses they are currently taking.

Greater control of logistics in ecommerce

Another example to apply custom objects is found in the world of ecommerce.

If we have HubSpot implemented in an ecommerce, we can have a complete vision of the sales funnel with the Sales Hub. However, there is certain information that would be difficult to associate with a business once the sale is finalized: the product shipping information.

HubSpot custom objects: what are they and why are they important to your business

What are custom objects or custom objects?

Custom objects are those elements that contain information about a mobi lelead type of relationship external to the company, for example, other objects. They are registers used to store data and, in this way, make it easier to use them.

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The custom objects serve to segment the data according to the treatment that we want to give them. In addition, they help us to manage information in the most efficient way.

What are they for?

For example, if I have a loyalty plan in my company with different types of customers, I could create a custom property called “customer type” with the following possible values: normal, VIP, super VIP.

We can use custom objects in HubSpot to:

  • Filter custom object records based on property values
  • Use them in workflows
  • Customize automated email marketing emails
  • Create custom reports based on custom objects

Custom properties are a good tool for customizing the CRM using business-relevant attributes that are not by default in HubSpot. However, they have some limitations.


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