Recently, remote training for all employees is a topic that has been of concern to learning and development (L&D) professionals and human resources around the world.
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Why is training important for digital marketers?
Advantages Brazil Email List of offering training to your digital marketing team remotely
Steps for training your digital marketing team at a distance
Final tips for your remote training
Specifically, digital marketers have a number of unique training needs that must be addressed when it comes to their job performance. That is why it is absolutely necessary that professionals in this field who work remotely receive adequate training and can adapt to the constant changes in best practices, technology and more.
This article is a practical guide on how to train digital marketers working remotely in a single company. First, let’s see why training in this area is important.
Why is training important for digital marketers team?
Imagine that we are in June 2020 and your company is preparing to launch a new product on the market. This new product is innovative and requires a lot of customer education to be successful in a very competitive market. In this case, it is extremely important that your digital marketing team understand exactly how the new product works, why your customers would benefit from using it, how it positions itself in the market, what are the possible objections when buying the new product. … and more.
Good training helps your team to help your customers.
Advantages of offering training to your digital marketing team remotely
Now that we know how important training is, mobi lelead we will talk about how to train your team remotely. But, before seeing this training process step by step, there are two things that we must take into account:
External distractions
With , your digital marketing team will be responsible for limiting distractions such as background noise, mobile notifications, social media, and internet connection interruptions.
It would be helpful as a company to take precautionary measures to
help your team limit distractions: by installing applications that block distractions on company laptops,
requiring a “space work “dedicated to training,
and even offering or encouraging the use of headphones during training for better concentration.
Less interaction with teammates
When it comes to training, social learning is very important. However, with a remote team, social learning is more difficult to achieve and must be more intentional . Video conferencing so your remote digital marketing team can share what they have learned from the training with teammates can help foster the social aspect of learning.
