If you are a SaaS company, you will know that capturing qualified leads and , Brazil Email Address therefore, capturing business opportunities , can become an uphill climb. Difficult to assume, but not impossible. In these cases, we must nurture our contacts, provide useful information and add value. That is why a corporate blog that is well integrated.
into a good content marketing strategy is the key to everything.
Communicate with your audience through a company
blog and you will see that little by little you will be able to promote
your product more specifically, talk about offers and meet your business objectives. Patience, because the good is made to wait.
What is a business blog for and what can be obtained with it
You will be able to appear in the search engine results pages, mobi lelead in the blogs of other companies or digital platforms, even in social networks and make your target audience move forward in the buying process once they are interested in your brand. How? Inbound Marketing is an expert in this . But, above all, you will have to do it by creating quality content , a study of keywords and relevant topics and, above all, studying your target audience through the development of a Buyer Persona.
Still not clear?
Here we detail everything you can achieve with a well-worked company blog:
- Improve the visibility and online presence of your company
If we are good at what we do on the blog, that is, if we create quality and relevant content for the target audience, we will be able to capture their attention. Thus, when he thinks of a company in the sector or of any of its products and services, your company may be one of the ones he has in mind.
- Your company becomes an expert in the sector and can differentiate itself from the competition
If you are leveling up the content you offer or are solving concerns, doubts or problems that your audience had before reading your posts, your readers will consider you a reference ; an expert in the sector. Therefore, you will gain authority.
At the same time, having a corporate blog with useful content is a good way to show that you have the knowledge required to offer what your products and / or services offer, which will greatly serve to build trust and credibility.
- Increase the traffic and, therefore, the attraction of the Buyer persona
If they don’t know you yet, they will hardly magically reach your home page. However, if you offer them advice such as ‘Tips to take advantage of SaaS in the digital transformation of your company’, things change.
If you know how to position your content online using good SEO techniques, you increase web traffic . And if, in addition, you have a luxury copywriter that hooks the reader, you will improve more and more in your objective of attracting your Buyer Persona to achieve your commercial goals . Therefore, even if your visitors are not ready to buy something from you, a blog will be a good resource for them to become interested in your company.
How to get business opportunities through a corporate blog
We explain the steps to follow to capture leads and generate more business opportunities through a company blog. Let’s go there!
- Definition of the Buyer Persona
Remember that in order to study the profile of your ideal client, you not only have to take into account their sociodemographic data, but also their online behavior and what relationship can link it with the product or service you offer.
Learn about your target audience and ask yourself the following questions:
- What are the main consumption habits of my potential client?
- How do you decide which brands are most relevant?
- What are the content formats that are most attractive to you (posts, videos,
- What kind of language do you use on a day-to-day basis?
- How do you do your research online?
- What are your real needs?
- Creation of appropriate content
Find out which topics are most relevant to your audience to create a content plan .