Today is Valentine’s Day and, on the occasion of the date, countless recommendations and thematic studies have been made around the theme of love and personal relationships. Brands like PlayStation have launched campaigns for their clients set (more or less) on the topic. Other brands, such as Pepsi and Bacardi, launched special products for the date. Dlients Fall in Love There has even been talk of the design elements behind the February 14 and most used dating apps.
Not joining the wave of Valentine’s and February 14 with content and themed offers would be a waste for companies. According to Square, there are not only endless marketing ideas that could be used to engage with customers Switzerland Email List. In addition, Campaign Creators reaffirms that it is a tradition with several years of history. Of course, in Nonsocial data, it’s an excellent opportunity to creatively highlight a business.
In this sense, Valentine’s Day can be used as a perfect excuse to talk about something more important: how to make customers fall in love. Today, it is not enough for brands to keep the promises they make in their advertising efforts to audiences. Nor is it enough that your portfolio of offerings is actually worth what you are paying for. You should make an effort to create fans, something for which Digital Venture has a few tips:
Go to the platforms where the clients are
Perhaps it should go without saying, but it is essential that companies have a deep understanding of their target audience. Not only to present you with a broader offer that suits your needs. It is also about identifying which channels they are in and through which they can have a direct impact on their purchase decision. It is crucial that companies are where their potential consumers are, or they will not be able to succeed.
Speak directly to the public
Especially on dates like Valentine’s Day, potential customers tend to receive endless messages and widespread campaigns by email, SMS, search, social, etc. The problem is that many of these activation have a massive intention, so they don’t really attract attention. They only contribute to the noise that attacks them from day to day. In this sense, brands should try to focus on professionalization and the creation of unique messages.
Know customer tastes and preferences
The above points are only possible if, as already mentioned, brands take time to get to know their audience. There are several ways to do it. For example, multiple firms are engaged in conducting surveys and collecting data on the public, which they then offer to other agents. It is also possible to carry out surveys and compilation of your own information through the analysis of habits. The key is to find out what the consumer is really like.
Develop memorable moments and experiences
It cannot be said enough: Consumers are no longer satisfied with just one acceptable service or product. People will only really notice brands that are ready to go the extra mile to get their attention. So companies must also think of themselves as mobile lead creators of high-value content and activation. This can be done more easily when multichannel techniques are implemented.
Create a relationship with customers based on trust
Consumers don’t just want to be in front of a company that doesn’t care about them. On the contrary, the most relevant and popular brands are those that show, in an authentic way, that they are concerned about the well-being of their audience. This is not only expressed with excellent service or efficient customer service. It also has to do with being open to feedback, having one-on-one contact with people and making changes for the better.