One of the most popular items in the middle of the holidays is the ugly sweater, thousands of people buy an item to celebrate Christmas and it has led different brands to succeed as a promotional element, the case of Bacardi stands out in Mexico.

In the United States, the fast food chain Popeye’s started with a Christmas sweater and ended up launching a complete collection of highly successful and in-demand clothing. Haj jar, co-founder of , and his brother Mark Haj jar have turned the dreaded Ghana Email List Christmas sweater business into one of the most fruitful businesses in the world. Suffice to say, at least 1,000 chicken sandwich sweaters were made for Popeye this season, and he sold them for $ 45 each.

The same happened with Walmart and even with Microsoft, but the Bacardi rum brand asked for sweaters to donate to a non-profit association in the municipality of America in order to promote a culture of social awareness this holiday season and provide help to vulnerable communities and under-resourced.

As a result of last year’s success with the Ugly Sweaters, Bacardi decided to continue the tradition, but this time taking a turn to integrate the uses and customs of Mexicans, that is how it presents the limited edition seasonal Bacardi Ugly Ponchos.

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In addition to this, it launched the X-MAS Bacardi kits which will be available on the digital platforms of Bodegas Italian, Mercado Libra, Amazon and La mobile lead Europe, where you can find the new Bacardi Ugly Poncho, red glasses and reusable Christmas cooler and bottles of Bacardi Cara Blanca, Bacardi Raspberry or Bacardi Lemon.

Also, there will be different dynamics on the brand’s official Instagram in Mexico where Ugly Ponchos will be given away and recipes for the different seasonal cocktails to prepare at home will be constantly shared.