Ugly sweaters are so charming that brands are taking advantage of their popularity to connect with consumers, encourage their participation with them and also work as an ideal strategy for this Christmas season. Microsoft decided to get in on the trend and is selling a series of ugly MS Paint-themed sweaters that include the icons of the great tools from this popular program.
The technology firm will sell its ugly garments for the first time, after years ago it has manufactured ugly sweaters and the Indian Email List Windows XP and Windows 95 logo, for public relations strategies with media and influences, but now they will be sold directly to customers.
Once I have announced the sale, hours later he ran out of inventory. As reported by The Verge, this morning, through the Gear Xbox website, three models of sweaters were available: MS Paint, Windows 95 and Windows XP.
Shortly after the XP and 95 were sold and currently only the MS Paint design could be seen for sale for $ 69.99 (about 1,400 pesos) but finally it is also sold out.
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The experience was complete because Microsoft ships the sweaters in a box that simulates their operating systems. In addition to this, the company has also just launched Windows and MS Paint backgrounds for Skype and Teams, so that a drawing that was made on the computer several years ago seems to surround you.
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Why does he do this?
Behind this is a good cause, as a portion of the proceeds from each garment will be donated to the Girls Who Code initiative. Microsoft intends to donate $ 20 for each sale of its sweaters for this program through December 23. Her goal is to donate a minimum of $ 50,000 to the organization, which seeks to close the gender gap in new entry-level tech jobs by 2027 by helping to inspire, educate and equip girls with the necessary computer skills.
Through this program it is sought to get more women involved in the world of technology. According to the non-profit organization, in 1995, 37 percent mobile lead of computer scientists were women, today it is only 24 percent and the percentage will continue to decrease if attention is not paid especially to adolescent girls between 13 and 17 years old. who are about to choose their future.
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