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If you work in a multinational, this type of use of Spanish surely sounds familiar to you, if we can call it that. What happens in companies, advertising and language in general, is also happening in that of machines or rather comes from them and our widespread use of the Internet. It must be taken into account that Artificial Intelligence is created based on the programming language, which was 95% developed by programmers of the English language, which continues to be the vehicular language in much of our activity on the Internet.
If we add to this that children learn very quickly to operate any mobile device and that they are used to adults also using them in their day-to-day lives, we are facing a significant turning point. If language is partially learned from this universe of technology, Iraq Email List it is of utmost importance that machines speak well. But not based on an Anglo-Saxon revelry, but preserving the linguistic essence of our own language. Since language is not a mere means of communication, but also a way of preserving culture or art.
LEIA project and the good use of Spanish in technology
And, to preserve our language, it is essential that technology play an important role, since the use of all kinds of smart devices and virtual assistants is increasing. For many years the technological giants have not given importance to the correct use of the Spanish language, but in recent years the focus has increasingly been placed on the fact that machines must use Spanish based on the dictionary of the Royal Spanish Academy , which regulates the linguistic use of Spanish speakers for more than 300 years.
For this reason, the RAE together with a group of technology companies, among which Telefónica stands out, have launched the LEIA (Spanish Language and Artificial Intelligence) initiative to promote the proper use of Spanish through its technology platforms.
Chema Alonso , director of Telefónica’s Digital Consumption global unit and technical director of LEIA, tells us in an interview with RNE how Telefónica is integrating language resources from the RAE into Aura, its virtual assistant , to ensure that it speaks Spanish correctly . In addition, an exclusive RAE game has been included through the Movistar Home device so that you can learn and reinforce Spanish in a fun and family way.
A language without biases in technology
To understand the origin of the problem, it is necessary to understand that AI is trained from algorithms with big data. Then the machine makes its decisions based on machine learning .
In many situations, according to Chema Alonso, developers do not like the learning that the machine has had, as in the case of gender or race biases , because they have fed it with massive data that contained concepts that nowadays already they do not apply or even go against our values.
The LEIA project has also been well received by other tech giants , mobile lead as they are based in the US where there is a large community of Spanish speakers. So we are going to fight for the conservation of our language and next time try to give it a spin or consult alternatives at www.rae.es before using words like trendy