Content is our most important asset. The scenario that we will always seek is to create content that catches the attention of our target audience and that keeps them in continuous interest. In order to create content related to the interests of our users, we must ask ourselves and know […]

The definition of our Buyer Personas will be one of the pillars of our strategy. And as we all know, if the foundations are not solid, everything we put on top will be in danger of collapsing. In Digital Marketing we talk a lot about buyer personas , especially when […]

When we hear about Email Marketing we usually get a lot of chills and we automatically think: “SPAM”. We also think it’s old-fashioned, dead, not working, etc. but this is nothing more than a fallacy. What does not work is to do it interrupting, without permission, without segmenting and without […]

In this post we are going to try to convince you of the importance of visual content in your content marketing strategy. We show you some of the contents that you should not forget as well as examples to be able to generate them yourself. We are in the age […]

Landing pages play a very important role when it comes to converting users who visit our website into leads to whom they can offer useful information during their progress in the purchase cycle. Once we are clear about how to create the perfect content , it is time to capture […]

Now that you know what Inbound Marketing is, we will tell you how to develop a campaign in five steps. Inbound Marketing or attraction marketing is mainly composed of content that is disseminated through different channels with the aim of achieving the lowest possible user acquisition cost, making it see […]