Pinterest has hired Jeremy King as its new head of engineering to lead the construction of its visual search engine. We know that social platforms have become a fundamental setting for people’s lives, and it is not for nothing that Hootsuite data indicate that around 3 thousand 190 million users are living there globally. This is something that brands Greece Mobile Database know perfectly, hence the projections for this year alone point to an investment in digital advertising for more than 273 thousand 378 million dollars worldwide, of which more than 100 billion will go to social half. Does Pinterest want to be a leading player? This morning the media around the world covered the resignation of Jeremy King as Chief Technology Officer (CTO) of Walmart,
something that was surely very well received by rival brands such as Amazon, but its impact will be seen more in other spheres. And, according to various sources, Pinterest has hired King as its new head of engineering to lead the construction of its visual search engine, a strategic move that could take the social platform to the next level. What is this about? According to Amy Gesenhues of Marketing Land, incorporating the executive comes in a context in which the platform is to come to the stock market and working to strengthen its resources in e-commerce. With more than 250 million monthly active users, Pinterest is the second social network, after Brother Cell Phone List Instagram, where the image is the queen of content. Worldwide, it is estimated that during 2018 some 1.8 billion people made online purchases and that the amount of these transactions represented more than 2.8 trillion dollars, according to data projected in Statista.
This is important, especially considering that various analysts point out that social commerce will be one of the main trends and we do not believe that they are so far removed from what is already happening.In this regard, information from Forbes indicates that 47 percent of millennials see their purchases influenced by the world of social media, increasingly blurring the line that separates commerce from social networks. So for Pinterest adding Jeremy King, one of the most prominent executives in the industry in a context in which he plans to attract investors and play a more active role in the field of social commerce is essential, especially if one considers that other platforms such as Facebook and Instagram have an ambitious strategy on the subject.