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Youtuber Rawvana responds to the brand crisis and this is her containment strategy

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Youtuber Rawvana responds to the brand crisis and this is her containment strategy

The youtuber Rawvana chose first, to give an explanation, then to give a reason that directly appeals to the feelings of her followers and finally, she said that she will follow up on the case. People who follow a vegan diet defend not eating any animal products. Rawvana is a youtuber with 2,21,116 subscribers and a staunch defender of the vegan diet; its popularity is due to food recommendations.Read: They accuse the vegan youtuber, Rawvana, of being false for eating fish: the case that shows that the brands must be congruent.”I went to do studies and my New-Zealand Mobile Database hormones were out of balance, I never wanted to think that the problem was the diet because I saw all the benefits it was having, physically and energetically I was feeling very good, but I had to add more fat, I started eating cooked food “This is how youtuber Rawvana justified the action that has led to a brand crisis.Yesterday we reported that a young woman who was eating with the youtuber, uploaded a video in which she showed the moment.

Internet users realized that there was fish on Rawvana’s plate and the internet was immediately impacted, making the topic a trend on social networks like Twitter.Tweets, publications on other platforms, comments on videos and even memes were generated after knowing that one of the strongest defenders of the vegan diet ate fish.The influencer’s brand crisis is profound mainly because her personal brand has been discredited by the Brother Cell Phone List central element that led her to fame. Users who identified with her because of her vegan diet see her in a different way after learning that she lied about not eating foods of animal origin.This is a basic in marketing, be consistent with what the personal brand says, projects and does, in this case this rule was violated.This new case rectifies what some brands have avoided even with the rise of influencer marketing, they do not want to sponsor or place youtubers or influencers as ambassadors due to the latent risk of this type of situation.

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Still, the influencer marketing industry will be worth $ 10 billion by 2020 and Instagram will be the platform that will have the lead, as it is reviewed daily by 400 million users, according to MediaKix.The youtuber chose first, to give an explanation, then to give a reason that directly appeals to the feelings of her followers and finally, she said that she will follow up on the case because she will upload more videos with comments about her health.He explained that diagnosed with Sibo, a bacterial disease that inflames the intestines and that is why he modified his eating habits and for two months he included foods of animal origin.“My greatest wish is to be able to return to eating the foods that I like the most, watermelons, sweet potatoes, beans and to be an example of health, to know that I am ovulating, for a few weeks I have felt better, with energy, but I want to return to food that I have shared with you ”, he explained.

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