Doorway pages and landing pages may appear in search results, but philippines telegram data their goals and functionalities are fundamentally different. Doorway pages prioritize manipulating search engine algorithms rather than providing value to users. They often contain low-quality, keyword-stuffed content that offers minimal information or relevance to the user’s search query. In contrast, landing pages are designed to convert visitors into leads or customers. They achieve this by offering valuable content directly related to the user’s search intent. Ideally, you should add a no-index tag to any landing pages so that they can’t be found by Google and you can’t get penalized. Cloaking and doorway pages are both deceptive tactics used in SEO, but they achieve their manipulation in different ways.
Why do SEOs Use Them?
Doorway pages are usually used by SEOs in an attempt to rank for does an entrepreneur really need legal advice? multiple keywords. Using my example above, the main category page might be optimized for “women’s footwear“, whereas the doorway page would be optimized for “women’s shoes.” But search engines—including Google—use latent semantic indexing. They’re smart enough to know when similar keywords mean the same thing, so you can target multiple, similar keywords on a single page and still rank for all of them. Doorway pages can be used to take up more real estate in the SERPs, too—especially if they’re spanned across several domains. This can be attractive to black hat SEOs who want to push out their competitors.
They’re Bad for User Experience
Ah, those two words that every reputable SEO expert plans their strategy around: “user experience.”singapore lead
User experience plays a huge role in Google’s algorithm, and it’s a huge ranking factor. Sites that don’t give a good user experience don’t rank highly.
Google’s aim is to show the best, highest-quality and most relevant results for a user’s search query. But if they’re pointing their searchers to doorway pages, that doesn’t quite fit the bill.
Doorway pages don’t show information immediately.
Instead, they pass searchers through unnecessary link chains, like: Doorway page > Product page > Category page.
There’s no need for the doorway page, and I bet you’d be frustrated if you landed on one.