If you have doorway pages on your site, they could be wreaking havoc new zealand telegram data on your SEO strategy and organic performance. Remember, anything that’s frustrating for your visitors can cause your rankings to suffer, and doorway pages just lead to an unpleasant user experience. In this guide, I’ll show you how to find out if you’ve got these hidden doorway pages on your site, and a quick and easy way to remove them so you can avoid getting hit with a nasty Google penalty.
What are Doorway Pages?
Doorway pages are URLs that point people to a different page than what they keys to avoiding legal conflicts were originally looking for (i.e. their final destination). For example: If you’re searching for “women’s shoes“, you’d want to find a women’s shoes category page that contains products for you to browse, right? A doorway page would stop you in your tracks, meaning you’d go from Google to a page that says something like “click here to browse products” (with a link to the women’s shoes category page you’d originally expected). In other words, you have to go through the doorway page to get to the page you actually wanted in the first place. Knowing that, it probably won’t come as a shock to learn that doorway pages rarely contain valuable information.
Types of Doorway Pages
Microsites are small, focused websites that are typically associated with a larger website. singapore lead They are often used for marketing campaigns, product launches, or specific events. While microsites can be a legitimate SEO strategy, they can also be classified as doorway pages if they are not created with the user in mind. Spammy location pages are webpages that are mass-produced and provide minimal value to users. Their primary purpose is to manipulate search engine rankings for specific locations and keywords, often at the expense of user experience. These pages typically exhibit the following characteristics:
- Thin Content: They contain minimal unique content, often just repetitive blocks of text that vary only in the location name.
- Keyword Stuffing: They are excessively stuffed with keywords related to the targeted location and service, making them unnatural to read.