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Advantages and disadvantages of e-commerce marketing on Twitter

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Advantages and disadvantages of e-commerce marketing on Twitter

Figures from Twitter refer that the advertising generated revenues of 2,617.2 million dollars, which is why it is an excellent advertising platform. Ecommerce marketers face a dilemma and that is that every time they find a high-converting traffic source, competition increases and it becomes more difficult to capitalize on it. Neal Schaffer’s site indicates that Facebook offers as well as AdWords CPC are extremely expensive, such that multiple advertisers have turned to Twitter to promote their e-commerce campaigns. And it is that from this space it is indicated that the social network of the 280 characters is an underappreciated social media Saudi-Arabia Mobile Database advertising platform. Derived from the fact that at all times it is said that advertising within social media is directed on Facebook and Instagram, hundreds of publications have been written about recommendations, steps to follow, even what not to do; However, the ones that are done on Twitter are minimal, this indicates its low popularity. Despite this, from the Schaffer portal, it is indicated that advertisers spent more than 500 million dollars on the social network during the third quarter of 2016, while Twitter’s own figures indicate that advertising left revenues of 2,617.2 million dollars, which is why it can be an excellent advertising platform if used effectively.

So testing new campaigns on any social network requires a substantial budget. Twitter is no exception; That is why here are some ways in which you can make the most of your budget and obtain quality data for your campaigns. Twitter users don’t want to go through a long checkout process; therefore a quick and easy process must be generated. Likewise, you will also find that accepting credit cards will not always work, it is more difficult to generate trust through Twitter ads than through AdWords or Facebook, this is because if you advertise your e-commerce site to users On Twitter in other parts of the world, those visitors may not have Brother Cell Phone List access to a credit card. Therefore, one of the easiest ways to solve these problems is to offer multiple payment gateways, including credit cards, Paypal, PaySimple, Authorize.Net as well as SecurePay, these are very secure payment processing solutions that can be integrated easily on any e-commerce site.Despite the fact that Facebook presents a variety of demographic targeting options that are not available on most social networks. You can reach users by age, gender, and income. Since you can’t reach social media users with the same precision, you’ll need to make informed guesses about who will see your ads.

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In the meantime, you can minimize the cost of your initial tests by focusing on the most prevalent demographics on the site, so pay attention to the following data: More than 50 percent of Twitter users earn more than $ 50,000 a year, which is double the national average. Almost 40 percent of Twitter users are between the ages of 18 and 29; another 25 percent are between 30 and 49 years old. Another recommendation made by the Schaffer portal is that you should start the campaigns by targeting younger professionals with higher income; there is a greater chance that your campaigns will work if you target low-income users or outside these age groups. However, it is still important to collect data on subscribers and buyers, as it may differ from Twitter’s core user base, using data can make it much easier to optimize strategies. Twitter can be a great source of traffic for your eCommerce marketing funnel; however, it is different from most other social media strategies, so you will need to take a different approach. But once you create a successful funnel, you can have a higher ROI than on Facebook, AdWords, or Instagram.

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