Producing content with higher word counts can have several potential SEO benefits, as long as the length is justified and doesn’t compromise other signals.
1. Users stay on the page for longer
In theory, users should spend more phone number database time on a page with higher word counts, provided your content is engaging enough to keep them reading. Google interprets time spent on the first page as a key indicator of engagement and a signal that the page delivers what users were looking for.
This suggests the page is likely to provide what future users who type in the same or similar queries are looking for, meaning the page in question deserves to rank well for the relevant keywords.
2. You can go into more detail
Higher word counts allow you to go into driving clear business value from your email database more detail, which not only keeps users on the page for longer, but also has other benefits:
- You can provide in-depth, valuable information
- You can offer insights rival content doesn’t
- Google gets more contextual info about your page
- You can include third-party stats, quotes and references
- Longer, in-depth content is more likely to earn links
- More opportunities to create internal links
Again, the quality has to be there throughout in order to justify the word count of your content. Don’t simply produce content that’s longer than the pages you’re looking to rank about; offer more detailed, authoritative and valuable information.
3. You can include more keywords (and variations)
Another benefit of producing longer chine directory content is that your target keyword is naturally included more often on the page. You’ll also end up using more variants and relevant phrases throughout the content, which increases search visibility and provides Google with more contextual information about your content and which queries it should rank for.
Generally speaking, longer content allows you to increase keyword density without venturing into keyword stuffing territory.
If you format your pages properly, longer content will also force you to include more subheadings. Placing keywords in h2 and h3 headings places more weight on those phrases and shows Google that the entire page is relevant to the topic you’re targeting.
4. More space for subheadings, lists, images, etc.
Aside from creating more space for subheadings, longer content also opens up a canvas for more lists, blockquotes, images and other elements that enrich the page. All of these elements make your content easier to read, scan and scroll through.
You can also use these elements to guide users to the information that matters most and help them get more value from your page.