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The best times to publish on social networks (according to data from the platforms)

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The best times to publish on social networks (according to data from the platforms)

“When is the best time to post on social media?” One of the most important issues for Community Managers and companies. Although the answer is almost always “when the audience has more interaction”, it is a fact that the question needs to be analyzed and worked a little more. The best times are not known overnight. In fact, there is something that has to be said directly: there really is no “key moment or time” to post on social media, in general. The ideal is to think about the best time to post on Facebook, Instagram, Twitter, or LinkedIn, individually, they have different optimal times to make publications. Likewise, each platform will be the one that designates said schedules to be able to execute publication strategies. In this way, when the best time to post on social media is found, the guidelines to follow can take content to the next level. However, you have to think about the specific audience for a brand, and that each platform needs a different strategic approach.

When is the best time to post on Facebook ?Facebook remains the largest social media platform in the world. Currently, it has 2.3 billion monthly active users, and despite the problems, the number of users continues to grow. According to official figures, it increased about 9 percent over last year. According to an analysis by Social Bakers, in regions such as the United States and Great Britain, the best time to post on Facebook (weekdays) throughout the week is between 9:00 a.m. and 1:00 p.m. Sundays, between 9:00 am and 11:00 am and Mondays, between 10:00, am and 12:00 pm they have the advantage. On the other hand, the worst time to post on South-Africa Mobile Database on Facebook seems to be after 7:00 pm.Knowing the publication times is one way to have benchmarks for the publications of a page in this social network, but the way to find out what is the best time to publish in a specific brand or industry is by checking the numbers they have. When is the best time to post on Instagram ? Instagram, the most widely used visual social network in the world and a potential rising star, is one of the most important media for the commercial sector. Being used by influencers and content creators alike, brands have seen an opportunity to have more contact with customers, and although Facebook’s user base is larger (1 billion more active users), it is slowly starting to “eat” its land

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.Currently, Instagram’s share is the highest of all platforms at around 3 percent, while Facebook and Twitter rank between 0.5 and 1 percent, respectively. To pinpoint the best time to post, an important consideration is a demographic age that uses Instagram. According to the Pew Research Center, 64 percent of Instagram users are between the ages of 18 and 29. Thus, the data indicates that the best time to post on Instagram, according to user interaction, is on Mondays and Thursdays, at any time of the day other than between 3:00 and 4:00 pm. , the best time to post the video is between 9:00 pm and 8:00 am. This means that Instagram follows a non-chronological timeline, but how the algorithms of the social network decide where to place the Brother Cell Phone List content is evaluated based on the interaction it has at those times (when there is more activity). I posted when followers are active, the content will accelerate much faster and Instagram will push it through the feed, resulting in more engagement. And just like with Facebook, it’s important for a firm to conduct its own analysis to determine when its specific audience is developing. When is the best time to post on Twitter ? The platform has 326 million monthly active users, who spend an average of more than 500 million tweets every day. While overall engagement on Twitter may be less than on Facebook or Instagram, it should be noted that the reach of the content is potentially huge.

Being a social network specialized in microblogging, the content must be forceful, specific to attract the attention of users immediately. Also, unlike other platforms, Twitter is not about posting at the “right time”; It is about maintaining a high volume of tweets so that the audience recognizes a profile as a source of news to the audience. According to Neil Patel, to improve engagement and reach, the best hours are at the end of the workday, starting at 5:00 or 6:00 p.m. This allows people to see the content when they are leaving the office, while on the way home. On the other hand, to increase the click-through rate, the optimal times vary: at noon and 6:00 pm there is a better proportion where the highest number of clicks occurs. However, it is important to reiterate that the data of a profile should always be consulted to know when the best publication times will be, depending on the activity that an individual business has. When is the best time to post on LinkedIn ?With more than 500 million members and a growth rate of approximately 2 new profiles per second, LinkedIn is the world’s largest career-focused network.

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