And even though the models of the new shirts are similar to the old ones, the team’s loyal fans and loyal supporters are wasting no time. They are rushing to buy them!
And that is exactly what the novelty trigger proposes. The idea is to make small adaptations to your products and services so that people continue to buy from you or use your solutions.
See a practical example
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In this example, Apple did not make any adaptations, but launched a new product thinking about its bolivia phone number library who already use iPads. The company created two versions of Pencils so that they could choose the one that fits their iPads.
New products also end up stimulating people’s curiosity, which encourages them to buy clean email and satisfy their curiosity once and for all. Launching these new products on social media is also a way to pique the public’s curiosity, in addition to generating engagement.
Social proof
As social human beings, we have the need to belong to a group or community and we end up could we develop a j.a.r.v.i.s.-like system? influenced, positively or negatively, by those who are part of our social circle.
This idea comes to mind mainly when we are thinking about purchasing a new product or service. After all, before we buy something we always check what other people are saying about it.
Resources such as testimonials, success stories, comments and reviews are excellent social proof triggers to convince potential customers that they need your product or service to be part of the group.
Show your audience that you have achieved great results with your solution. When people see that other customers have had success, they tend to trust your brand more.
See an example of a testimonial from the Tupiniquim Digital Marketing Agency:
In addition, Tupiniquim also has a dedicated space on the website for customer success stories .