Storytelling
Have you ever felt so connected to a story in a book or video that you couldn’t stop reading or watching because you needed to know the ending? That’s the power of storytelling .
Since before writing existed! storytelling has been a way of connecting and bringing people together! provoking feelings and stimulating certain emotional reactions.
And we have to agree that we often make decisions driven more by emotion than by reason! right? One way to tell good stories in favor of your business is to present the customer’s journey! from discovering a problem to finding the solution;
In the storytelling mental trigger! the product or service should not be the main character! but rather a bosnia and herzegovina phone number library context of the narrative. What should be presented prominently is the brand’s positioning and values in relation to overcoming customer obstacles.
storytelling trigger examplePlay Video
Community
As we mentioned in the example of the community mental trigger! we are sociable beings who need to share how to create a product roadmap and belong to a group.
If your product or service shows that they can be part of a community! the chances of them making a purchase or taking any other action becomes much greater.
NuCommunity ! Nubank’s official community ! is a clear example of this. In the bank’s early years! you clean email only open an account with an invitation sent by someone who was already part of the community.
because! in addition to the benefits that Nubank offered to those who invited other people! it was a way to popularize this digital bank.
community mental triggers
Reciprocity
The stimulus of reciprocity is activated when something of value is offered to those who generate value for the brands! that is! the customers. Very related to Inbound Marketing ! as it uses resources to strengthen the relationship with the personas.