SMS (Short Message Service) is one of the most direct and effective ways to communicate with customers, offering high open rates and immediate delivery. However, simply sending a message is not enough. Businesses must also track how recipients respond to SMS campaigns, especially on a per-number basis. This allows for granular analysis of campaign performance, customer engagement, and return on investment (ROI).
In this article, we’ll explore how to track SMS response rates by number, the benefits, methods, tools, challenges, and best practices.
What Is SMS Response Rate?
SMS response rate is the percentage of recipients who reply or take a desired action after receiving an SMS message.
Formula:
Response Rate (%) = (Number of Responses / Number of Messages Delivered) × 100
For example, if you send 1,000 SMS messages and receive 120 responses, the recent mobile phone number data response rate is 12%.
When tracking this by number, businesses look at which individual recipients responded and how, enabling better personalization and future targeting.
Why Track Response Rates by Number?
1. Customer Engagement Analysis
Identify your most responsive customers and tailor future messages to their preferences or behaviors.
2. Audience Segmentation
Create segments like “engaged users,” “non-responders,” or “high-value contacts” based on response history.
3. Campaign Optimization
Understand what how to create a high-quality phone number list message content, time, or offers drive responses, and replicate successful strategies.
4. ROI Measurement
See which numbers (or user types) generate conversions or sales to measure campaign success and refine spending.
Methods to Track SMS Responses by Number
1. Two-Way SMS Systems
Using a two-way messaging platform, users can reply directly to your SMS. Each response is logged and tied to the recipient’s mobile number.
How It Works:
-
You send an SMS from a virtual number or shortcode.
-
Recipients reply to hong kong data that number.
-
The system logs replies along with sender IDs (phone numbers).
2. Dedicated Virtual Numbers or Shortcodes
Assigning dedicated numbers allows you to manage replies without confusion, especially in high-volume campaigns.
-
Long codes: Regular 10-digit numbers; good for smaller-scale, personal campaigns.
3. Clickable Links with Unique Parameters
Include a trackable URL in your SMS that contains a unique identifier for each recipient (like their mobile number or user ID).
4. Keyword-Based Tracking
Use SMS keywords (e.g., “YES”, “JOIN”, “STOP”) that users can reply with to indicate specific intent.
The platform logs the keyword along with the sender’s number to understand what action was taken.
5. Integrated CRM & SMS Platforms
CRM platforms like HubSpot, Salesforce, or Zoho CRM integrated with SMS tools can automatically track:
-
Sent messages
-
Delivery status
-
Individual responses tied to specific numbers
This creates a history for each customer, allowing for long-term engagement tracking.
Tools for SMS Response Tracking
-
Twilio
-
Plivo
-
Nexmo (Vonage)
-
TextMagic
-
ClickSend
-
SMSGlobal
-
MessageBird
These platforms support two-way SMS, URL tracking, delivery reports, and analytics dashboards that include response rate data by number.