But before we dive into the tactics, let’s first answer a critical strategic mexico telegram data question: Does your business belong on Etsy? Unlike Amazon, Etsy is a niche marketplace. It’s not right for every retailer and product. To sell on Etsy, you should: Sell high-quality physical products. The most popular categories on Etsy are home, jewelry, clothing and games. Handmade and vintage products sell well there too. Not rely on Etsy as your sole distribution channel. Only 30% of Etsy sellers rely on it for their full-time income. It can be a very effective addition to your existing e-commerce store, but it’s more of a side hustle—so keep your expectations in line.
On-Page SEO for the Etsy Search Engine
The Etsy search engine takes into account many of the same factors that platform selection: suitability is king Google and other major search engines do. Follow these steps to make the most of your Etsy store page and position it to be easily found by searchers. Choose the Right Keywords Start with traditional keyword research to set your foundation. Then, look at the keywords used in top-performing Etsy stores similar to you. While your creative side is valuable on Etsy when it comes to building your products, you’ll need to rein in that side when it comes to choosing your keywords. Focus on simple, practical terms—not creative descriptions.“One thing I did when I first started an Etsy Shop was used creative and unusual words to describe my artwork.
Optimize Your Tags and Titles
Your Etsy titles and tags are critical factors in being found through search. singapore lead
Ask yourself these five questions to build an optimized title and tag for each product in your store:
1. What type of product is it? (e.g. a journal)
2. What is the sub-type of the product? (e.g. a leather journal)
3. Who is the target market? (e.g. new moms)
4. What is it made out of? (e.g. leather or fake leather?)
5. What color is it? (e.g. black)
Then, search for those keywords and phrases on Etsy. Ideally, you’d like to see examples of other similar products that are selling well and have positive reviews. Then you’ll know whether or not that product title and description resonates on Etsy.
Let’s search for our example product above, “black leather journal for moms:”