Victoria is the name of this application designed by the digital agency for public innovation -ADIP-.
The government of the Mexican capital has launched an automated digital application that will seek to be a link between the capital’s administration Belarus Mobile Database and its citizens. Victoria is the name of this application designed by the digital agency for public innovation -ADIP-. Governments face the challenge of being close to their citizens and digital developments are an alternative. With a branding -design, and name- allusive to the winged Victory that characterizes the Independence column of Mexico City – popularly known as “the Angel” -,

The government of the Mexican capital has launched an automated digital application that will search be a link between the capital’s administration and its citizens. Victoria is the name of this application designed by the digital agency for public innovation -ADIP-, a digital assistant to interact through social networks such as Twitter or Facebook and also through SMS messages. The announcement was made by José Merino, head of the ADIP, who assured Brother Cell Phone List that the idea of ​​an automated development of this nature is for citizens to have an immediate link with their authorities. Whoever makes contact with accounts of the capital government and other of its dependencies, or even with the account of the head of government, Claudia Sheinbaum in social networks, will be able to find out about doubts through the answers and previously programmed automated factors.

Should governments develop mobile applications, automated systems, artificial intelligence, and other technological benefits? Undoubtedly, because the link between citizens and those who hold power thus opens up new channels of communication that speed up the task of managing public goods. Like companies -but with a much more committed social responsibility- governments use digital marketing and its different actions to develop and the example of Victoria -which is also shown as a branding element that executes a relationship between citizens and their symbols- serves to know what is being done in this matter.