Urgency
It generates the same feeling of loss as the scarcity stimulus, the difference is that urgency is related to time . In other words, sites that use these sources always set a time limit for a promotion or discount to end.
The sense of urgency is triggered
Phrases such as “only until tomorrow”, “promotion valid for 24 hours”, “limited time discount”, among many others. A very famous example of a successful mental trigger of urgency is Black Friday.
Black Friday only happens once a year and stores offer products at the best prices, making benin phone number library go crazy and not waste time making a purchase.
urgency trigger
Exclusivity
The intention of the exclusivity mental trigger is to make consumers feel privileged by having some is your company ready to permanently work from home? that others do not have. Be it a discount or an exclusive condition, or even a more elaborate gift.
When they have a special advantage over others, the need and interest in purchasing the product or service is much greater.
An example of this is when people who subscribe to your newsletter receive first-hand news about clean email content or even a special discount just for those who are part of that list of leads.
Or when a bank offers special travel conditions for those who have a certain credit card.
See the example of the Books Tag
exclusivity trigger
In its collection of unpublished books, Tag Livros sends subscribers first-hand books that have not yet been released in Brazil. Those who are part of this group certainly feel special.
News
As much as we like to use or consume familiar things that already bring us security and comfort, who doesn’t like something new, right?
When we come across something new, we reach a certain level of excitement and our brain automatically tells us that we need it. An example of this is football teams that release new shirts every season.