See the following example:
trigger trust
Why
This is another mental trigger that stimulates
The brain and activates positive emotions. This is because you will give them enough reasons to make a purchase decision or take an action.
An excellent example of this incentive is the Esporte Clube Vitória blood donation campaign. See the full campaign:
example of mental trigger of whyPlay Video
The goal of the campaign was to give reasons and encourage fans of the team to donate. In bulgaria phone number library part of the video, they removed the red from the shirt and, as an illustration, the color returned as the stock increased.
This action is not related to sales, but it is a great example to inspire you when you want to use the “why” mental trigger.
Paradox of choice
The paradox of choice mental trigger refers to the phenomenon where offering consumers too using instagram stories to promote your local business options can, paradoxically, lead to decision-making paralysis and dissatisfaction.
, you may experience anxiety and uncertainty about which is the best choice. This can lead to procrastination or indecision, and it can also increase the likelihood of post-purchase regret, as you will always feel like one of the other options could have been better.
So, make choices easier so that mental triggers don’t go off. In e-commerce, for example, use selection filters (price range, size, gender, brand, etc.). Another feature is the customization of storefronts, which displays recommendations of specific products for each person, based on the clean email history and browsing data.
Here you can see an example from Americanas, which curates the cell phones for sale (there are thousands!), according to the main interests of users.
Reference
Price anchoring is a psychological influence technique widely used in pricing and marketing strategies . It is based on the idea that consumers tend to make purchasing decisions by comparing the price of a product with other references, such as similar or differently priced products.