If you worked well with KW and placed them in the right places (meta titles and page descriptions, H1 headings, image alt texts, link anchors, etc.). You could enjoy more traffic and a growing conversion rate .
To your products or services and use them to target users who search for the same terms.
This age-old method can be compared t
o the fairy tale of “Rumplcimprcamprov”. In which a girl from a poor cottage is able to spin gold from ordinary straw on a spinning wheel thanks to a magical goblin. She almost pays dearly for it with her own child, but that’s not the point here.
The important thing is that with a perfectly tuned keyword strategy (straw) you could have achieved great success (gold). But this fairy tale ends and it will have a happy ending only for those who are prepared.
CEO Ruth Porat announced massive investments
In internet infrastructure and support for the development and use of artificial intelligence in April 2024, it became clear that keyword targeting would soon become just a legend that future generations of marketers would tell like a fairy tale.
To reach your target audience, you phone number list will of course still need to know their search queries. But you need to uncover their true meaning or intent and understand how they connect to consumers’ wants, needs, hopes, and fears.
This presents different challenges for different types of businesses and companies.
Big well-known brands
If you work for a major, reputable in-store sign-ups: company, you will need to put the same effort into consumer analysis that you used to put into keyword research. While KW has taught you “what” consumers are searching for, now you will also be looking into “why” they are searching for it.
For example, a recently published report by the Kanter research agency shows that despite current global uncertainties and changes, people facebook users are increasingly focusing on a better quality of life, a positive attitude, and personal satisfaction.
This means that consumers want to take care of themselves and are looking for products or services that support their emotional well-being and relaxation of body and mind. Specific data shows that 82% of consumers spend on goods or experiences that improve their mental health.