Mental triggers in Digital Marketing: what they are! how to use them and 15 examples to inspire you
Mental triggers are stimuli that act on our brain! encouraging us to make decisions. Learn how to use them to your marketing and sales advantage!
Updated June 27! 2024.
Although triggers are exceptional marketing and sales tools! they must be belize phone number library appropriately. Use them ethically and responsibly. This means that you should not deceive your audience. Only use triggers if your approach is truthful.
There are several types of mental triggers used at different stages of the sales funnel. Among them! some of the most important and widely applied in the digital market stand out! psychological strategies that influence consumer behavior! guiding them from initial knowledge of the product to the purchase decision and post-purchase.
Scarcity
This is one of the most famous mental triggers and most used by online stores and hosting sites. Its action clean email in people the feeling of loss and consists of making something so valuable that it drives the person to make a purchase for fear of being left without that product or service.
Advertising that there are few products or limited availability encourages people to make a purchase sooner. Consumers tend to value a product or service more when they are faced with a limited supply and! often out of fear of running out of the desired item! end up making immediate decisions.
Scarcity mental triggers serve precisely to stimulate this feeling of loss in people. In other words! to awaken in them the feeling that if they do not take advantage of that unique and advantageous opportunity! they will regret it later.
Take the example of Booking! which is a hosting website
scarcity trigger
Notice that the website highlights some advantages and then says “there are 2 units left at this price on our website.” When this benefit is presented in a limited way! people tend to think they can’t miss out on the opportunity.