Your customers chat with their friends on Instagram, Twitter, WhatsApp, and Facebook Messenger, but that doesn’t mean they want to hear from you through these channels. This is evident in a study that found that 68 percent of young people and 73 percent of millennials say they prefer to receive communication from a business via email. If you want to take advantage of email marketing, you need to listen to what your customers are telling you and act accordingly.
It is the right communication channel for businesses
It’s great to know what’s working the imminence of russia’s attack in your advertising efforts. That way, you can continue to build on your previous successes and know where you can improve. While it’s easier (and more fun) to focus on the positive, knowing where you can make adjustments will improve your products and services. With email marketing, it’s easy to collect this type of data by tracking conversion and click-through rates.
For example, if you see an email ecpm vs cpm for publishers with a high click-through rate, you can use that as the basis for future sends. Let’s say an email with an image performed really well, you can use an engaging image in the next email.
While we always prefer good sault data news, it’s important to know that not every email marketing campaign is going to be a resounding success. Because of this reality, take the time to look at emails that aren’t performing as well as you’d hoped. Make sure you have a clear call to action, all of your links are working properly, and the content is engaging.
Email marketing helps you find new customers, retain existing customers, and stay in touch with them on a budget. While there are many email marketing services that can help you start sending your own emails, Expert Mail is an advanced email service provider that can do all the work for you .