This term has had a tremendous impact due to the enormous possibilities it offers start-ups to grow rapidly with a low investment . Many of the most important new American companies ( Uber , AirBnB , Instagram , Twitter , Gmail , Dropbox , Twitter , Groupon , Zynga …) have opted for this growth model due to the advantages it brings them when it comes to increasing their audience in a short period of time.
What have been the biggest success stories in growth hacking ?
Growth become a hacking
Pinterest : one of the social networks that has grown the most in recent times, has known how to use growth hacking techniques to boost new zealand phone number library its development , with the possibility of inviting all your Facebook friends , infinite scrolling , ease of use, the possibility of following boards as soon as you sign up for the social network…
Apple: has used Growth Hacking techniques to grow exponentially , first it used it imitating the technique used by Hotmail or Blackberry , indicating at the end of each email sent through its devices , ” Sent from my iPhone “, later, when all companies optimizing your local directory presence: tips and tricks manufactured black headphones , it decided to change the color of them to white , achieving a strong differentiation from its competitors .
Paypal also used this methodology
to grow rapidly , and one of its most aggressive techniques was giving away $10 to those who signed up for the platform, plus another $ 10 if a friend signed up for the app. Google AdWords also uses a similar strategy , giving away €150 to try out the ultimate SEM app.
Tinder : the dating app , has used some of the principles of Growth Hacking to make itself known and grow , for example, making a very simple book your list app , using geolocation to facilitate personal contact , generating an instant response , references have been another pillar to grow organically .
Daniel Robles: one of the founders of #MarketerosNocturnos in Spain, with extensive experience in marketing , on his business school blog we can find posts dedicated to strategic plans , branding , mobile marketing …
Martha Molina : another pioneer of Night Marketers in Spain, with extensive experience in communications and marketing in the pharmaceutical sector and a passion for gamification, if you want to learn more about e-commerce, health , and advergaming , be sure to visit her blog.