Customers are quick to click on some emails, while others are deleted without reading them. This behavior raises one of the biggest questions in modern digital marketing: Why do some messages get noticed while others go unnoticed? That’s where targeted marketing comes in. Reaching the right person at the right time with the right message is key to an effective marketing strategy.
What is Targeted Email Marketing?
In simple terms, it is the top 8 social media metrics you need to analyze practice of creating and sending customized/personalized emails to a specific section of your email list. This practice is done to get the most desired response from your subscribers. When a business uses targeted email marketing correctly, it increases the chances of generating leads and sales through email.
To benefit from targeted email marketing, your business needs to segment its audience. The four most common areas of segmentation include:
- Geographic [e.g. country]
- Demographic [e.g. gender]
- Psychographic [e.g. interests]
- Behavioral [e.g. intention]
Any brand (regardless of size) can segment their audience and create marketing personas or user profiles that help them understand their preferences.
Compared to generalized comparison table of three models emails, targeted emails are much more powerful because they have contextual relevance. By segmenting your email subscribers into specific groups, it becomes easier to create these types of targeted email messages. While communication with your email list may not be one-to-one, it has the same effect when you use persona and behavioral data. This way, your email campaigns are not only targeted, but also engaging.
Why Should You Segment Your List for Targeted Email Marketing?
Email marketing is one of the most consumer data effective ways to increase business growth, but if you don’t take steps to send personalized emails to your list, you won’t be taking full advantage of this effective marketing channel.
So if you’re sending the same email to your entire list, email marketing really won’t work for your business. There’s no point in sending the same email to all of your customers because they’re not all the same. Every subscriber on your list is different and has different needs. So the last thing you want to do is send the same email to everyone.
Why?
Because sending a promotional email that appeals to women to men is useless. Not every subscriber is likely to be interested in the types of products you sell. Your main goal here is to make your emails as relevant to your email subscribers. A as possible so that they continue to respond to your offers.
While it’s impossible to customize your emails to every single subscriber on your list0. You can segment your list based on certain data. This will not only help you get more engagement from your email marketing campaign. But will also convert more subscribers into leads and sales.