There are many types of targeted email marketing, and while you can create many variations depending on your data, five common types that marketers use include:
1. Gender Targeted Email Campaign
Personalizing emails by gender choose where to place your ad has been shown to increase sales in some industries, such as apparel and consumer products. This is why many e-tailers separate emails that they send to male and female subscribers. For example, using gray and blue for men and pastel colors for women can help you achieve success in terms of increasing engagement and conversions.
2. Geo-Targeted Email Campaign
Another easy way to personalize what is whatsapp business api for insurance companies? emails is to segment them by location. This is where ecommerce stores have the advantage because they have access to customers’ shipping addresses. Adding IP geolocation to your site will allow you to capture the location of your visitors even if they don’t buy from you.
Geo-targeted email marketing is helpful when you want to improve your local SEO performance. When more people visit your ecommerce store because they interacted with a targeted email, your site ranks higher in localized search results. One of the best parts of ecommerce is that you can improve local SEO rankings for all of your locations using targeted email.
3. Targeted Email Focused on Interests
Targeting audience segments consumer data based on their interests and hobbies is a great way to attract them. You can capture this information by adding various email subscriber preferences to your website. Once you have this information, you can focus on sending fewer, more valuable emails to your subscribers. If you do this right, they may start checking their inboxes for your next message.
4. Behavior Targeted Email Campaign
Behavioral targeted email marketing can be risky if you don’t analyze your data properly. When you know how subscribers have interacted with your website and previous emails, you can tailor content based on that behavior.
- When a subscriber spends a significant amount of time on a section of your site, identify the content that caught their attention and double down on it in your next email.
- If the recipient didn’t open your email, send a follow-up email with an intriguing subject line, such as a special promotion on a new product or a query asking if they would like to change their email preferences.
- If a customer purchased something, follow up with them with a thank you email with an expected delivery date. Include a product tutorial for suggestions or best practices for follow-up purchases.
5. Lifecycle Targeted Email Advertising
Targeted email marketing can help bring prospects into the sales funnel by carefully guiding them through the journey:
- Once a site user joins your subscriber list (top of the funnel – awareness), send them an email to welcome them and provide links to the most helpful articles on your site. Also make sure to give them a link to their email opt-in.
- If the subscriber browses the site but doesn’t buy anything (top middle of the funnel – interest), give them a code for a one-time discount or free shipping on their first purchase.
- If a user adds an item to their cart but doesn’t complete the purchase (bottom middle of the funnel – desire), follow up with an email letting them know they “forgot” to complete the checkout. You can offer a free gift or discount to motivate them to close the deal.
- If the subscriber makes their first purchase (bottom of the funnel – purchase), greet your new customer with a thank you note and a bit of cross-selling.
Once you’ve completed the sales funnel, keep the cycle going. Continue sending targeted emails to convert first-time buyers into repeat buyers and then into loyal, long-term customers.