SMO or Social Media Optimization. It encompasses all the strategies and techniques that aim to improve.
a good SMO strategy includes actions on your website: (creation of sharing icons, links to your social networks). And actions that develop directly on social networks (content and interactions).
A good SMO strategy allows us to obtain phone number list backlinks, increase traffic, optimize social networks, enhance content,
create an active community, and build e-reputation.
the SMA: Social Media Advertising?
SMA, or social media advertising. It is therefore a paid channel that brings together all forms of advertising. On social media (Facebook, Instagram, Twitter, LinkedIn, Pinterest or even more recently TikTok). It is a really effective lever.
Advertisers pay to display their ads on social media network pages in order to increase their visibility on social networks.
Advertisers can broadcast their these are highly qualified professionals advertisement by targeting a specific audience, with parameters.
ranging from demographic data (gender, age, interest, location, income, education level, etc.)
Before launching a relevant SMA campaign,
you will need to know: the objectives to achieve. Which audience is interested in my products and services. What content to transmit to my audience, and the budget to invest?
SMM or Social Media Marketing
SMM, or Social Media Marketing, is the sum of SMA + SMO.
It combines “SMO,” the technique of social sale lead media optimization, and “SMA,” advertising on media via paid platforms.
The goal of SMM is to optimize the content that users will share with their social network to help. A business increase its visibility and expand its customer base.
It is a strategic lever that allows companies to position themselves in a growing sector through social networks.