Last week, one of the most talk! about and shar! videos on social m!ia in Spain was the new Phillips advertising campaign in which they present their new Phillips Series 1000 body shaver .
But why is this campaign generating such an impact?
The first hook of the campaign, right from the first image of the video, is that of a nak! young man about to shower. As he heads toward the shower, he begins to explain the benefits of male hair removal with the new Phillips epilator: the smoothness, the smooth finish it offers, and the advantages of shaving the entire body . Then, he begins to strip completely nak!, enters the shower, and shaves, giving the necessary instructions on how to do it properly.
controversial controversial advertising Philips hair removal campaign
Despite having a terrible Spanish translation , the video has caus! a stir due to the way it ” sells ” us this new body shaver. It’s a video creat! jordan phone number library specifically for viewing on social m!ia due to its length, around two and a half minutes, and because broadcasting it on television would be prohibit! in most time slots by child protection laws.
My opinion on this much-discuss! and controversial advertising campaign can be summ! up in two main points.
The first of these is that they have achiev! their goal: it is controversial , they are talk! about on social m!ia, and the campaign has gone viral all using instagram stories to promote your local business over the world in a short time, with a relatively low investment , encouraging debate, discussion, and irony about this campaign.
But the second of them what I
don’t like at all , are all the stereotypes with which the protagonist of the spot speaks, where instead of calling the parts of his body by their name , as would be the most reasonable and surely the one that sells the least and draws the attention, he starts talking about them with other terms that are much more humorous, giving a feeling of certain mockery and trivializing them.
controversial Philips hair removal campaign
Furthermore, if the advertising be numbers campaign wants to break stereotypes about male hair removal, I don’t think it can trivialize the process when explaining the hair removal proc!ure, even if it’s a full- body hair removal tutorial . They should be more professional and use the correct name for each body part.