You can also use tools like Leadfeeder (and obviously Google Analytics) to see what content your website visitors spent time-consuming vs. quickly bounced from. Hotjar could be another neat element to bring in to literally see where people hung out on the site.
I’m going to be honest — this step can be lengthy, but it’s crucial
to avoid wasting time and resources on strategies that don’t work.
Review each segment of your colombia whatsapp number data 5 million marketing strategies and answer these questions:
- What was the goal of this strategy?
- Did we meet those goals? Why or why not?
- What tools did we use? Did they meet our needs?
- What can we improve? (Or, should we scrap this strategy entirely?)
2. Pay attention to new and changing marketing trends in 2025
No one can predict the future, but paying surveymonkey to capture people’s voices through attention to the current marketing landscape is crucial to designing an effective 2025 marketing plan.
Here are a few trends our team is paying attention to this coming year:
- Automation: Automation is taking over the marketing world. While we don’t suggest turning your entire marketing strategy over to the robots, there are areas it can help, such as marketing automation tools, automated bidding for paid ads, and automated integrations that push data from one tool to another.
- Machine learning and AI: This is an exciting field that just keeps growing. Machine learning and AI allow algorithms to analyze a set of data or rules and use it to understand unrelated data. AI helps B2B companies understand our customers better, personalize our marketing, predict changes in the lithuania phone number industry, and inform content creation.
- Personalization: There’s been a permanent shift towards personalized marketing efforts. More than half of all consumers say they will keep buying from a company that offers a personalized experience. Consider adding it to your marketing plan.
- More (and better) content: B2B buyers read an average of 13 pieces of content before they decide to buy, so creating engaging content should still be a key part of your 2025 marketing plan.
- SEO is still the reigning champ: Nope, SEO is not dead. In fact, Google is getting smarter and smarter. Pay attention to new SEO trends like natural language processing and passage ranking.
3. Review your buyer personas
A good marketing plan is designed to move a specific customer through the buyer’s journey. Do you know who your customers are?