On Thursday! April 23! news broke of falling sales in the US for the world’s most powerful hamburger chain ! McDonald’s . This was attributed to strong competition in the North American market ! but thanks to the European market ! its profits were not plummeting so alarmingly . This is not the first news that the company is not currently taking the best direction and that it urgently needs a change of strategy if it wants to remain a leader in the fast food sector .
It meant Identity Crisis for the fast
food sector the introduction of a completely different way of working! emphasizing low prices over the quality of the food! but in recent macedonia phone number library years ! its strategy has been changing! focusing on improving its establishments ! trying to offer healthier food ! carrying out more promotions ! changing its image and betting on the color green as its corporate color! although scandals have been quite frequent lately and have had an impact on its brand image .
It has always been characterized local seo on google: advanced techniques for small businesses by having a dominant position in the American market! leading it ahead of Burger King ! thanks to its low prices ! promotions ! variety of products ! aggressive marketing campaigns in the media! efficiency in the production process! multitasking workers in its restaurants …
The company’s new CEO
Steve Easterbrook ! is already planning some radical changes to the group’s strategy! such as raising wages for employees in non-franchised chains in the United States ! promoting healthier and more varied food ! introducing quality breakfasts that can be ordered clean email all day long! menu cuts …; but the data is clear! dozens of restaurants in Asia and the USA have closed because they are not profitable! so the changes must aim to focus on a change of model to try to return to the path of success .
which is experiencing undeniable growth around the world. In addition! its business model and philosophy are diametrically opposed to that of McDonald’s ! betting on strict controls on the products sold in its millions of restaurants! betting on communication on social networks and on original and very creative advertising! as you can see below.