In the first stage! people tried the drinks without knowing which brands they were and the result was similar between Coca-Cola and Pepsi.
In the second stage! the test was developed using two glasses with the same drink! but one of the glasses had a different brand. The result was that most people preferred Coca-Cola . This was proven through the resonance test by activating the brain’s decision-making when people drank Coca-Cola.
Thus! it is clear that brand awareness influences preference decisions and these decisions denmark phone number library much more emotional than rational . Therefore! the story! logo! color! commercials and also the relationship that the brand has with people’s childhood! all of this influences decision-making.
And if there’s one thing Coca-Cola knows how to do! it’s stir people’s emotions and activate their memories! right?
This happens because Coca-Cola creates its campaigns without using the product as the main character of the narrative . For example! in the importance of multi-channel marketing for local businesses last Christmas commercial! they focused on the magic of Christmas and not on the product itself.
Coca Cola Christmas CommercialPlay Video
We Pink: 10 in 1 Serum
As we have seen! one of the benefits of neuromarketing is the possibility of developing products targeted at the agb directory audience. In other words! when you understand consumer behavior and what leads them to make a purchasing decision! it becomes much easier to offer a product that meets their needs.
Digital influencer Virgínia Fonseca is a clear example of this. Together with Samara Pink! Virgínia created a serum to make people’s skincare routines easier based on the influencer’s own struggles.
In an interview with
TOPVIEW! Virgínia says that it all started when she went to the dermatologist and he prescribed a variety of skin care products. The fact that she had to go to several places and spend a lot on products bothered her.
Understanding that this could also be a problem for many people! the influencers launched the 10 in 1 serum! a revolutionary product in the beauty market that was developed to directly meet the needs of this consumer audience.