B2B platform from INTERVOLGA is a ready-made solution for automation of wholesale sales . The platform allows transferring B2B clients to self-service. thereby freeing up managers’ time to work with new clients and improve service quality.
The platform offers opportunities to work with discounts and prices for groups of buyers. as well as ordering by product list. via XLS. unloading invoices. and more. This ensures flexibility and convenience in working with wholesale customers.
The advantage of having functionality for working with prices and discounts is the ability to adapt the offer to each unique client. taking into account the specifics of their business. This allows both attracting new clients and retaining old ones. creating long-term and mutually beneficial relationships.
Individual discounts
When to use
Let’s give some examples of scenarios:
- Encouraging regular customers. Personal working conditions can become a reason for further cooperation and an increase in the volume of purchases.
- Attracting new customers. Especially when discounts provide significant benefits or unique conditions.
- Encouraging the use of additional services.
- Rewarding large wholesalers. This can be a good way to attract and retain large customers who provide a significant portion of the company’s revenue.
- Prepayment or prompt payment incentives. In some situations. companies may offer individual terms for prompt payment or prepayment to increase the volume of timely fulfillment of customer obligations.
- Discounts for referrals. Companies can offer bonuses for attracting clients through referrals. This allows them to expand their client base.
How to set discounts on the b2b platform INTERVOLGA
Any employee with administrator rights can connect personal conditions to client accounts. This is done with one button.
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A user with dealer rights can view the telemarketing data value of their discount in the “My Profile” section of the platform.
Setting up an individual discount on a b2b platform
The discount will apply to all items in the catalog!
Price types
Unloading “price types” from 1C and creating “price types” on the site
To use several standard prices on the platform. you must first enable “price types” in the corresponding setting in 1C. Then you how an smm specialist can simplify work with social networks ne to create the “price types” themselves. To do this. go to the corresponding directory.
Directory Types of prices in 1C
For example. on our b2b portal we use these.
Creating price types in 1C
On the site side. price types are creat in the administrative panel. On our ready-made portal. their names correspond to the price types in 1C.
Each price type must be associat with groups of users who can buy under these conditions.
iting price types on the b2b platform
Transfer of data from 1C to the sault data latform is set in the settings of 1C exchange with the site. we will not dwell on this separately. but we have a large tutorial in 5 parts (here is a link to the first part ).
User groups and personaliz pricing policy
Now we move on to the most interesting part – personalizing prices by creating user groups.
To do this. create a new user and link it to the appropriate group.
Assigning a user group to a user
In this way. you can “juggle” prices for different clients by creating separate groups for them and assigning them their own price types. For example:
- Basic : available to all users without restrictions.
- Special Wholesale Price : Provid to wholesale buyers who order products in particularly large quantities.
- Loyalty Price : Offer to customers who make regular purchases in the store.
- New customer discount : A temporary price ruction for new customers to attract their attention and encourage their first purchase.
- For loyalty program participants.
Retail price as a separate type of price
Wholesale sales are characteriz by the desire of dealers to see what potential profit they can earn on a particular product. For this purpose. the portal has implement the display of the recommend retail price (RRP).
Displaying the recommend retail price on the dealer portal
The RRP is also set through the price type. which is select (assign) in the website admin panel.
Assigning RRP to price type on b2b portal
Applying discounts to product groups through cart rules
For prices of individual product groups. you can create your own rules that will be appli directly in the shopping cart.
Setting up rules for working with the basket
Examples of scenarios for which rules can be us:
- Weekly and monthly discounts.
- “Product of the day”.
- Discount on the total order amount above the minimum value.
- Quantity discounts (for purchasing a certain number of goods).
- For individual user groups (wholesale. club. regular customers. VIP customers).
- Personal discounts (coupons).
More detail information about the settings was written here .
Cases
Distributor in the construction industry
Industry: wholesale trade of building materials.
Problem: The distributor notic that his b2b buyers start to go to competitors for more favorable conditions. Because of this. sales decreas.
Solution: the distributor implement a system of individual discounts on its b2b platform. Each partner receiv a personal discount level. which depend on the volume of purchases. the regularity of orders. and other parameters. Plus. special promotional offers were creat for customers on certain products.
Result: Individual discounts help to return and retain old partners. as well as attract new ones.