An unoptimized website won’t do you or your visitors any good. You need to continually improve your lead generation offers, so pay careful attention to each page.
Optimization can seem a little daunting, especially if your website has hundreds or thousands of pages. Deploying a site-wide lead generation bulgaria whatsapp number data 5 million solution like Hello Bar can prove to be very effective. You can still tailor your offers to individual pages based on their content.
Keep in mind that the word “conversion” means different things depending on your goal. For lead generation, you want prospects to call your business, provide an email address, follow you on social media, or otherwise connect with your business.
In other words, your goal isn’t growth hacking: a different marketing to make a sale, but to get visitors to the top of the funnel.
Make your message as clear and simple as possible
Today’s consumers are busy and impatient. They don’t waste time deciphering confusing offers or following numerous steps to achieve their goals.
Your lead generation message or offer should be both compelling and easy to understand. For example, let’s say you want people to sign up for your email newsletter using a lead magnet.
Log in to your Hello Bar account, click on the “Manage” tab on the left navigation bar, and select “Collect Emails” from the list of options.
You can then customize the Hello Bar to lithuania phone number your liking, from the aesthetic style and success message to the cookie duration and the types of devices you want it to appear on.
You can change each element individually. For example, “Click here” might not work for your CTA. You could change it to “Get my free listing” or “Yes, I want my listing.”
A/B testing different CTAs and offers can help you maximize your lead generation and conversion rates. Don’t assume you’ll get it right on your first try.
After deploying Hello Bar, visitors can join your mailing list from any page where you publish your mailing list. Adding an eye-catching magnet link can make your offer more attractive.
Add an obvious and compelling call to action (CTA)
CTAs are more important than any other element in your lead generation campaign. If you don’t clearly tell your visitors what you want them to do, they may not do anything at all.
You’ll notice that in the example above, we used a declarative statement for Hello Bar: “Download your free lead generation checklist now!”
There’s a reason for this. Don’t ask rhetorical questions, give commands. By making this simple change, you’ll likely increase your conversion rate.