Christmas is a time of year when many companies take advantage of the opportunity to run special advertising campaigns on various platforms. At MD Marketing Digital, we know that these ads can be very effective in attracting new customers and fostering loyalty among existing ones.
Christmas Advertising on Social Media
So, if you’re looking for inspiration for Christmas advertising on your social media , here are some ideas you can implement:
Offers Christmas discounts
An effective way to attract new customers is to offer special discounts during the holiday season. You can do this through discount codes that users can use on your website or in your physical stores.
Organize and advertise sweepstakes or contests
Giveaways or contests are a fun way to engage your followers on social media. You can do this by asking them to share Christmas-related photos or videos, or by using a special hashtag to participate.
Post Christmas content
Take advantage of the Christmas season to run themed campaigns on your social media . You can grab users’ attention in a disruptive way with a Christmas recipe, a decorating tutorial, or a holiday gift list.
Collaborate with influencers on your ads
If you have an advertising budget, you can consider working with influencers who have a relevant audience for your business. They can help you promote your products or services during the holiday season and generate greater empathy with your audience.
Offers custom graphic pieces
During the holiday season, users encounter many ads aimed at a general audience, and this can cause people to disengage with the advertising content. For this reason, it’s a good idea to create different ad groups with images and videos for each type of audience you’ve identified.
Christmas ads on Google
If you’re looking for inspiration for holiday ads on Google Ads , here are some ideas:
Post ads on Google Shopping
If you have products that are relevant to the holiday season, you can run ads on Google Ads and have them promoted in Google Shopping catalogs. For example, if you sell Christmas decorations, you can run ads that appear when someone searches for “Christmas ornaments” or “Christmas trees.” In recent years, this ability for Google to feature your products in its search results has been very popular with consumers.
Remarketing Ads
If you already have a list of customers or buy telemarketing data visitors who have browsed your website, you can run remarketing ads in Google Ads to re-engage them. For example, you can run ads promoting holiday discounts just for them.
Search ads
Search ads on Google Ads appear when someone searches for a specific term. You can use these ads to promote your holiday products or services when people search for Christmas-related terms. This is Google’s oldest form of advertising, but it still yields good results today, as long as you select keywords and configure your campaigns correctly.
Display ads
Display ads in Google Ads are dynamic content that appears on the different websites we browse. You can use this type of advertising to introduce your products or services to a new audience, or you can also use it for the remarketing strategy we discussed earlier.
Conclusion
Ultimately, social media and Google are awb directory excellent platforms for advertising your products and services during the holidays because they allow you to target your ads to a broad, personalized audience. Furthermore, these platforms are continually updated to become more accessible and improve their measurement methods.
So, do you need advice on creating advertising campaigns ? Don’t hesitate to contact us! We have a team specialized in Paid Media that will help y could we develop a j.a.r.v.i.s.-like system? ou achieve your sales goals for this holiday season.