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We used email marketing for e-commerce and learned valuable lessons that every business owner and marketer will find useful. Here’s our story.
In 2011, some friends and I had a simple idea: we wanted to help people drink great wine at an affordable price.
We are a small group of friends living in California
and trying to build our careers. We have young smm vs smo, making brands visible and empowering children, new mortgages, and the expenses of struggling in California. At the end of the day, we are left with very little money to open a few bottles of nice wine every month.
So we decided to create a website to help people drink great wine at an affordable price. But we didn’t just want to make a profit.
Besides making money, we also wanted to do good in the process. So, we wanted this venture to have a purpose. We thought – “Wouldn’t it be cool if we could make a difference and provide wine at an affordable price?!”. That’s when we came lithuania phone number up with the idea of donating clean drinking water for every bottle of wine sold.
At the time, there were some cool companies
in other industries doing similar things. For example, Tom’s Shoes donated one pair of shoes for every pair sold. This was an inspiration to us, so we decided to incorporate our cause into our business when we got started.
So we partnered with Charity Water to come up with a way to donate clean drinking water for every bottle of wine sold. We’re excited that we have the ability to make a difference and help people drink better wine at the same time.
We had our own idea and started to act.
The next thing we needed was a name. In hindsight, we probably could have come up with a better name, but we just called it CellarThief.
You see, a Thief is a device that winemakers use to sample wine from barrels during the winemaking process. We thought it was a cool play on words since we also try to offer quality wine at a “cheap” price.
With a name in hand, we next needed to design a logo.
So we tapped 99 Designs, had our friends vote on the logos we received, and then picked one.
With a concept, name, and logo in hand, we started building the site. We had a friend design a unique site and worked with a small development company to create our site on an e-commerce CMS/platform, which was acquired by Adobe shortly after. We wanted the site to be cool, inspiring, and fun.