Here on the blog, we always highlight the importance of building buyer personas to develop your Content Marketing strategy . Done methodology is more efficient and could replace the buyer persona. What do we suggest? Combine the two techniques. Buyer personas focus on the user. The great benefit of building a buyer persona is the creation of empathy, as the JTBD treats the data in a more cold-blooded manner.
5. Align Jobs To Be Done with Branding
Brands that are easily associated south africa telegram data with a job have strong branding . Check
out some examples of companies and the jobs associated with them:
search for answers: Google;
have more energy: Red Bull;
book accommodation: Booking.
already be in their mind as the answer.
Which companies have had success with Jobs to Be Done?
McDonald’s milkshake is a pretty didactic igor mann’s new book “number 1” example of the
application of the Jobs to be Done methodology .
d this approach and have been very successful in launching new products or improving their existing
portfolio.
Let’s look at some cases!
1. Microsoft
In 2004, Microsoft needed to restart cambodia businesses directory sales and add value to its
Software Assurance offering.
By analyzing the work of the managers of the companies that contracted the service — IT managers
It was enough to adopt the consumer’s vision to understand their expectations.
2. Snickers
Advertisements like the one below , from the 1980s, exemplify how the company understood what
consumers needed: something simple, quick and nutritious to eat, that wouldn’t make their daily chores difficult.
3. Arm & Hammer
After adopting the methodology, the company saw a 30% growth in revenue. How did this happen?
The company works with animal nutrition products. To obtain feedback information, Arm & Hammer
consulted with nutritionists who guided them on what was right or wrong with the product.
they did not sell directly to them.
The research showed that there were a number of unmet needs that made it difficult to perform the
job: optimizing herd productivity . In this way, the company understood that the dairy producer was
the public for whom they needed to create value.
This made the approach more accurate.