While content is important, the subject line of your follow-up emails is crucial for higher open rates. A concise subject line grabs attention and conveys urgency, improving overall communication.
The subject line is also important for the following reasons:
- Sets expectations: Transparency in the subject line allows recipients to decide when to open the email based on urgency.
- Helps with easier organization: A clear subject line helps recipients organize and search emails later.
- Increases professionalism: You can build trust and improve brand image by mentioning important aspects of the email content.
- Demonstrates relevance: Subject lines help recipients decide whether the email is relevant to them, reducing misunderstandings.
State the Key Point
Starting with clarity is the main per month for enterprise features reason for a follow-up email, so instead of overwhelming the important points with unnecessary details, mention them in the opening. Provide context and start off with a catchy note. If your key points include multiple action items, consider using bullet points and numbered lists for better visibility.
Provide Value
Your potential customers likely receive key benefits of whatsapp business api for astrology hundreds of follow-up emails each day, so add value to each follow-up message to stand out among similar-looking emails.
You can use the following methods to highlight the value of emails:
- Share relevant information: Provide valuable resources, tips, and industry news that showcase your expertise.
- Address pain points: Outside of the initial interaction, identify and address any pain points your buyers may have.
- Share success stories: Show how others have benefited from using your products or services.
- Offer free consultation: Give the buyer a chance to experience your product or service through free demos and consultations.
- Express genuine interest and support: Make the conversation two-way, show genuine interest in the recipient, and offer assistance when needed.
Use a Clear CTA
Depending on the specific consumer data scenario, you may want to adapt your CTAs for more engagement. The CTA is your opportunity to direct readers to take a desired action, so be sure to consider it.
To create a strong CTA, use these best practices:
- Be specific: Instead of using fancy words, state the action you want recipients to take. This could be as simple as, “Sign up for our email newsletter here” or “Schedule a consultation now.”
- Use action-oriented language: “Be sure to let us know if you need help” or “Please reply to this email at your convenience.”
- Highlight the benefit: Briefly explain why it’s important for the recipient to take action, whether it’s responding to the email or learning more about your offerings.
- Offer multiple options: Include multiple ways for buyers to contact you: it could be ”Reply to this email,” ”Schedule a call,” or ”Click the link to buy.”
If you’re following a complex discussion, you can also highlight the steps you want them to take through bullet points and numbered lists.
Follow-up Email Examples
Each follow-up email will have a different introductory text, and CTAs can vary depending on the situation. While there’s no one-size-fits-all approach to writing a follow-up message, it can be helpful to know common ways to handle a given situation.
Follow-up Email After Sending a Job Offer
Subject Line: Follow-up on [job offer/project name]
Hello Mr./Ms. [Recipient name]
I am writing to follow up on the [proposal/project] topic we discussed last Friday.
We are confident that our team’s expertise will be extremely beneficial to your project.
If you require any additional information, please get back to us. We’d be happy to set up a phone call to discuss this further.
Kind regards,
[Your name and company]
Follow-up Email After Sales Inquiry
Subject Line: Service/claim check on
Hello Mr./Ms. [Recipient name]
I’m following up on your recent inquiry about
. We noticed that you’re interested in [mention a specific feature about the product/service].Since our last conversation,
has received updates that I believe will be beneficial to your company.We’d like to share a quick demo with you so you can see how
can help your needs.