The benefits of email marketing come not only from the campaigns you send to your existing customers, but also when you email people who have never dealt with your company before. Email is almost 40 times more effective at acquiring new customers than Facebook and Twitter combined.
A well-crafted email marketing campaign can encourage people to make their first purchase by explaining the benefits of your business, providing informative content, and sending discount codes or coupons. You can also use self-defense against future attacks your email campaigns to create a strong brand identity that people will instantly recognize and are more likely to trust your company.
Creates shareable content
You can’t share a TV commercial, you one major misconception is that all traffic in this billing model is fraudulent watch it and forget about it 30 seconds later. Emails are easy to share. A study found that 90% of consumers are more likely to trust and buy from a brand that is recommended by a friend. This is a huge sales driver. Add to that the fact that 59% of consumers say marketing emails influence their purchasing decisions, and you can see how email marketing can increase revenue.
It helps you avoid cold sales and marketing
To do email marketing , people need to opt in to your emails, meaning they want to be contacted by you. That way, you don’t have to throw unwanted direct marketing flyers through their door or bother them with phone calls.
With email marketing, people sault data are expecting emails from you. This makes it much more likely that they will open your email, read your content, and engage with it in some way. They are also more likely to share your email with their friends.
It allows you to reach more devices
Mobile is the most preferred platform for reading emails, but some people still check their emails on their desktop computers. But by simply composing an email, you can reach people no matter what platform they prefer to use.
Email is easy and convenient. People can access their email from anywhere. This makes email marketing a very cost-effective and efficient way to market to customers.