We’re in a time where consumers are demanding relevant and personalized content and experiences both online and offline. To meet these demands, marketers are looking to leverage email personalization to deliver experiences that not only meet consumer expectations but also set them apart from their competitors . Studies have shown that targeted personalization increases customer engagement and sales increase by an average of 20% when using personalized experiences.
So what exactly is personalization in email marketing ?
In email marketing, personalization is the act of targeting an email campaign to a specific subscriber using data and information what kind of water should i use to water my indoor flowers? you have about customers. This could be information such as their name, last product purchased, location, number of times they’ve logged into your app, or some other data point.
Personalization is a broad term, so it can vary in some cases. Basic email personalization includes tactics like using a subscriber’s name in the subject line, while more advanced tactics might include changing the content of the email based on the subscriber’s gender, location, or other things you know about them.
Personalizing email campaigns is a the importance of an annual “year in review” proven way to increase your open and click-through rates, and can have a measurable impact on your ROI. These results are due to the fact that personalized emails are more relevant to subscribers. Subscribers are always more interested in an email that is directly targeted to them, includes their name, and offers offers that are relevant to their interests (products, promotions, etc.) than in a campaign with generic offers and messages.
What is Personalize Email?
One of the most common personalization strategies is to use the recipient’s name. However, personalization in an email is more than just using your subscriber’s name.
Below are the 3 main elements that make up a personalized email:
1. Relevance
The foundation of a sault data personalized email is relevance.
To take email personalization even further and grab your subscriber’s attention, you need to do more than just name-calling and provide relevant content. If your content doesn’t directly impact your reader, there’s a good chance your email will end up in the trash.
2. Timing
Another hallmark of a personalized email is good timing.
By collecting enough data about your subscriber, you can learn what type of content they need at a particular stage of their customer journey with you.
For example, if they search for a specific topic or solution on your website, you will get an idea of what they need at that point and then you can compose and send them a timely email.
3. Natural person
People are more likely to trust and engage with an email from another person, as opposed to a business. You should use a person’s name in the “From” field and use a face rather than a logo.