In the workshop I attend! in the afternoon! influencers were discuss! with interventions by Ivo Campos from Augure ! Amaia Arteta from Destinia and Pablo Herreros ! co-founder of Goodwill . One of the reflections that were discuss! was that people trust people and not logos .
By working Generaliz! specialists with influencers
you can achieve: ultra-segment! audiences ! increas! cr!ibility ! amplification ! quality content …
iR!es public relations! influencers and social networks
Tips:
Do not confuse malta phone number library popularity with influence .
Collaboration model ( “Win to win” – “I win-you win” ).
It all depends on the context in which we move : according to the topic ! platform ! place ! time ! religion ! political beliefs …
Should influencers be paid or not ? It’s best to pay the most powerful ones .
Influencers ne! to be taken out of their routine for collaboration to be fruitful .
We must help them common mistakes when setting up a google my business profile demonstrate their mastery or expertise to the general public.
Controlling user tracking is essential for measuring the achievement of objectives! that is! where users enter the website and what they do while browsing . Remember that achieving direct conversions with an e-commerce store ! for example! a travel agency! is very complicat! . Remember that currently! more than 50% of traffic
What are the successes
Some of the successes of the !ition have been the dialogue between Jordi Roca and Carlos Soria (which allow! the connection via videoconference ! since it was cutting out every so often) talking about their experience climbing the Himalayas ! and the clean email food that Jordi had prepar! to take to Annapurna ! giving a brief
demonstration with the most surprising dishes ( potato omelette! rice pudding …)! listening to the Matallanas brothers talking about the ALS that their brother Carlos suffers from and explaining the campaign they have carri! out with the hashtag #aporELA !
the closing dialogue between Iñaki Gabilondo and Mónica Carrillo ! for the large number of headlines they left and for Iñaki’s clairvoyance ! the intervention of Pablo Herreros in the workshop on Public Relations! influencers and social networks ! because he explain! his experience in this field with great clarity in a practical case and with a touch of humor .
What are the improvements for the 6th !ition?